This Privacy Policy describes how AK Landmarks LLP (operating as "Proplisto", "we", "our", or "us") collects, uses, discloses, and safeguards the personal information of users ("you" or "User") who visit or use https://proplisto.com and its subdomains (the "Platform"). By accessing or using Proplisto, you consent to the practices described in this policy. If you do not agree, please discontinue use of the Platform immediately.
This policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Amendment) Act, 2008, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable Indian laws governing data privacy.
1. Information We Collect
A. Information You Provide Directly
When you interact with Proplisto — whether enquiring about a property, requesting a site visit, creating an account, or contacting our consultants — we may collect:
- Full name and contact details (phone number, email address)
- Budget range, preferred property type, and desired location
- Correspondence submitted through enquiry forms, WhatsApp, or email
- Feedback, reviews, or responses to our surveys
- Information submitted for newsletter or blog subscriptions
B. Information Collected Automatically
When you browse our Platform, we automatically collect technical information through cookies, log files, and similar technologies:
- IP address and approximate geolocation (city/region level)
- Browser type, version, operating system, and device type
- Pages visited, time spent on page, and links clicked
- Referring URL (the site that brought you to Proplisto)
- Search terms used on the Platform
- UTM parameters and campaign source data
C. Sensitive Personal Data (SPDI)
Proplisto does not intentionally collect Sensitive Personal Data or Information (SPDI) such as financial account credentials, biometric data, medical records, or government ID numbers unless explicitly required to fulfill a legal obligation or a specific service you have requested. Any SPDI will only be collected with your explicit written consent.
2. How We Use Your Information
We use the information we collect for the following purposes, always striving to use the minimum data necessary:
| Purpose | Legal Basis | Data Used |
|---|---|---|
| Respond to property enquiries and connect you with our consultants | Contractual necessity / Consent | Name, phone, email, preferences |
| Schedule and coordinate free site visits | Contractual necessity | Name, phone, location preference |
| Personalise property recommendations | Legitimate interest / Consent | Browse history, search terms, preferences |
| Send relevant property listings, new launches, and market updates | Consent | Email address, preferences |
| Analyse platform performance and improve user experience | Legitimate interest | Usage data, device info, IP address |
| Comply with legal obligations and prevent fraud | Legal obligation | Any data relevant to the obligation |
| Run retargeting and remarketing campaigns (with consent) | Consent | Cookie/ad identifiers |
| Publish anonymised market research and trend reports | Legitimate interest | Aggregated, fully anonymised data |
We will never sell your personal information to third parties for their own marketing purposes.
3. Sharing of Information
Proplisto may share your information only in the following limited circumstances:
With Real Estate Developers & Builders
When you make an enquiry about a specific project, we share your contact details with the relevant RERA-verified developer or their authorised channel partners to facilitate a callback or site visit. By submitting an enquiry, you consent to this specific, purpose-limited sharing.
With Trusted Service Providers
We engage third-party vendors who process data on our behalf, including:
- Cloud hosting and server infrastructure providers
- Analytics platforms (e.g., Google Analytics 4)
- Email and SMS communication services
- CRM and lead management tools
- Payment processors (for any future paid services)
All service providers are contractually bound to process your data only as instructed by Proplisto and to maintain appropriate security standards.
For Legal & Safety Reasons
We may disclose your information if we believe in good faith that disclosure is necessary to comply with applicable law, a court order, or government authority; to enforce our Terms & Conditions; or to protect the rights, property, or safety of Proplisto, our users, or the public.
Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or substantially all of our assets, your information may be transferred to the acquiring entity. We will notify you of such transfers and any resulting changes to this Privacy Policy.
We do not sell, rent, or trade your personal data to any third party for their independent marketing or commercial purposes. Period.
4. Cookies & Tracking Technologies
Proplisto uses cookies and similar technologies (pixel tags, web beacons, local storage) to provide a seamless experience, analyse usage, and serve relevant content.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Enable core Platform functions such as search, navigation, and form submissions. Cannot be disabled. | Session / Up to 1 year |
| Analytics & Performance | Help us understand how users interact with the Platform (Google Analytics 4, heatmaps). Data is anonymised. | Up to 2 years |
| Functional / Preference | Remember your city, property type preferences, and comparison selections across sessions. | Up to 1 year |
| Marketing & Retargeting | Display relevant property ads on Google, Meta, and partner sites after you visit Proplisto. | Up to 90 days |
Managing Cookies
You can control or delete cookies at any time through your browser settings. Disabling cookies may affect the functionality of certain features on the Platform. Most browsers also support "Do Not Track" (DNT) signals — we respect DNT where technically feasible.
For more information, visit www.allaboutcookies.org.
5. Data Security
We implement industry-standard technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include:
- TLS/SSL encryption for all data transmitted between your browser and our servers
- Firewalls and intrusion detection systems protecting our infrastructure
- Access controls — only authorised personnel can access personal data, on a need-to-know basis
- Regular security audits and vulnerability assessments
- Data minimisation practices — we only collect what is necessary
- Secure data backups with encrypted storage
No method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in a risk to your rights, we will notify you as required by applicable law.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Our general retention guidelines are:
- Enquiry and lead data: Up to 3 years from the date of last contact, or until you request deletion
- Website usage and analytics data: Up to 26 months in anonymised form
- Marketing preferences and subscription data: Until you unsubscribe or withdraw consent
- Legal and compliance records: As required by applicable Indian law (typically 7 years)
- Feedback and testimonials (with consent): Until you request removal
When data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you.
7. Your Rights
As a user of Proplisto, you have the following rights regarding your personal information. To exercise any right, please contact our Grievance Officer (details in Section 10).
Right to Access
Request a copy of the personal data we hold about you.
Right to Correction
Request correction of inaccurate or incomplete data.
Right to Deletion
Request erasure of your data, subject to legal retention obligations.
Right to Object
Object to processing based on legitimate interest, including direct marketing.
Right to Withdraw Consent
Withdraw consent at any time without affecting prior processing.
Right to Portability
Receive your data in a structured, machine-readable format.
We will respond to all verifiable requests within 30 days. In complex cases, we may request an extension of up to 60 days and will notify you accordingly. We do not charge a fee for exercising your rights unless requests are manifestly unfounded or excessive.
Opt-Out of Marketing Communications
You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link in any email, or by contacting us directly. Please note that we may still send transactional communications related to your enquiries.
8. Third-Party Links & Services
The Platform may contain links to external websites, developer microsites, RERA portals, Google Maps embeds, YouTube videos, and social media pages. These third-party sites have their own privacy policies, which we encourage you to review. Proplisto is not responsible for the privacy practices or content of any external site.
We also use embedded third-party services including:
- Google Analytics 4 — for website traffic analysis (Google Privacy Policy applies)
- Google Maps API — for property location displays
- Meta Pixel — for performance marketing (where consented)
- WhatsApp Business API — for communication initiated by you
- YouTube embeds — for property tour videos
9. Children's Privacy
Proplisto is not directed at, and does not knowingly collect personal information from, individuals under the age of 18. Real estate transactions in India require legal capacity to contract, which is generally attained at 18 years of age.
If we become aware that we have inadvertently collected personal information from a minor, we will promptly delete such information. If you are a parent or guardian and believe your child has provided us with personal data, please contact our Grievance Officer immediately.
10. Grievance Officer
In accordance with the Information Technology Act, 2000 and the rules thereunder, we have appointed a Grievance Officer to address privacy-related concerns:
- Name: Grievance Officer, Proplisto
- Company: AK Landmarks LLP
- Address: CoTribe Workspace, 1st Floor, 1142, 6th Main Rd, 7th Sector, HSR Layout, Bengaluru, Karnataka – 560102
- Email: privacy@proplisto.com
- Phone: +91 95389 97070
- Working Hours: Monday to Saturday, 9:00 AM – 7:00 PM IST
We will acknowledge your privacy grievance within 48 hours and aim to resolve it within 30 days of receipt, in accordance with applicable law. Please include "Privacy Grievance" in the subject line of your email for faster processing.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform features. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Display a prominent notice on the Platform homepage for 30 days
- Notify registered users via email (for significant changes)
Your continued use of the Platform after the effective date of the revised policy constitutes your acceptance of the changes. We encourage you to review this page periodically.
12. Contact Us
For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us:
- Website: https://proplisto.com
- Email: enquiry@proplisto.com | privacy@proplisto.com
- Phone: +91 95389 97070
- Address: CoTribe Workspace, 1st Floor, 1142, 6th Main Rd, 7th Sector, HSR Layout, Bengaluru, Karnataka – 560102, India